About Us
A small collection of thoughtfully designed stays, creating spaces for people who want somewhere that feels like home… but better.
We’re Bethan & James
Partners in life and in business — and everything we do is built around and for people.
At the heart of it, our aim is simple: to create stays that feel effortless, restorative, and genuinely good to be in, the kind of spaces people return to, recommend, and remember.
How It Started
Rufloreo Stays is named after our children, with the name itself a blend of theirs. It sprung out of a shared belief that accommodation could feel different.
Too many places felt either purely functional… or impersonal. We wanted to create something in between, spaces that feel effortless and comfortable to live in, not just stay in.
What started with one property has grown into a carefully curated collection, each one shaped by what we know really matters to guests, from layout and lighting, to linens, to the little details that turn a stay into something you remember.
Our Values
Home, But Better
We take the comforts of home and elevate them — better beds, better linens, better spaces to unwind. It’s familiar, just a little extra special.
People, People, People
Hospitality, at its core, is about people. We care about how you feel during your stay, from the moment you book to the moment you leave. Friendly, responsive, and always helpful.
Standards You Can Trust
Consistency matters. Every stay should feel just as good as the last, which is why we hold ourselves (and our small team) to high standards across cleaning, maintenance, and communication.
A Hands-On Approach
We’re involved in every part of the business, from design and setup to guest experience and day-to-day operations.
Bethan & James
Bethan brings a background in people experience and a passion for creating beautiful spaces, while James leads on operations, ensuring everything runs smoothly behind the scenes.
Together, we’ve built Rufloreo Stays to be the kind of place we’d want to stay ourselves.
The Kind of Stay We Create
Whether you’re staying for a weekend, a work trip, or something longer, our aim is always the same: to give you a space that feels easy to arrive into, easy to enjoy, and hard to leave.